Pay It Now (PIN) logo

Pay It Now (PIN) Review

Pay It Now is New Zealand's leading crypto payments platform and CNZ's recommended NZ retailer. Founded in 2021 by Craig Duffield and Jitendra Maharaj, it has grown from a local crypto on-ramp into a full payments ecosystem - wallet, exchange, Web3 Mastercard, and merchant tools - operating across New Zealand and Australia.

Over 600 merchants across NZ and Australia accept crypto through the PIN network. Their network supports over 50,000 active users. In 2024 they won both the Innovative Solution of the Year and SME Innovation Award at the Blockchain NZ Awards.

PIN is CNZ's recommended starting point for most Kiwis buying crypto for the first time - simple NZD on-ramp, coins delivered to a wallet you control, local support, and a team that knows the NZ market.

Who is Pay It Now For?

Pay It Now suits Kiwis who:

  • Want a simple NZD on-ramp with local support
  • Are buying crypto for the first time
  • Want coins sent to a wallet they control
  • Want to spend crypto at NZ merchants
  • Run a business and want to accept crypto with zero transaction fees

It is less suited to:

  • Active traders who need deep liquidity and tight spreads
  • Anyone wanting access to thousands of altcoins
  • Users who want a full exchange order book

For deeper global markets, see our Binance NZ review →

Pros and cons

Pros

  • NZ-owned and operated
  • Simple NZD on-ramp - bank transfer, card, or POLi
  • Coins delivered to PIN app wallet, withdrawable to external wallet anytime
  • Web3 Mastercard works anywhere Mastercard is accepted
  • Zero merchant transaction fees
  • Gas fees covered by PIN
  • 600+ merchant network across NZ and Australia
  • 50,000+ active users
  • Award-winning - Innovative Solution of the Year and SME Innovation Award 2024, Blockchain NZ Awards
  • Strong local support and community presence
  • AML compliant, NZ registered

Cons

  • Spreads of 1-2% higher than global exchanges
  • Limited coin selection compared to global platforms - 40+ assets
  • Not built for active trading or technical analysis
  • Full KYC required to trade

What is Pay It Now?

Pay It Now (PIN) is not just another crypto exchange. It is New Zealand's homegrown platform for actually using digital assets in the real world. While most platforms focus on buying and selling, PIN bridges owning crypto and spending it.

Born out of the need for real utility in Aotearoa, Pay It Now offers an all-in-one setup: an easy-to-use wallet, local bank integration, merchant tools, and New Zealand's first crypto-backed Mastercard you can use anywhere Mastercard is accepted.

In a market where adoption is growing but everyday use has lagged, PIN is a practical, Kiwi-built answer to turning digital assets into something you can use day to day.

The PIN ecosystem

PIN is built around a single app that combines wallet, exchange, and spending tools. You can store 40+ cryptocurrencies in a beginner-friendly interface, fund the wallet through NZ and Australian bank rails, and move between assets without leaving the platform.

Trading, swapping, and portfolio tracking happen in-app with balances shown in NZD and AUD. PIN covers network and gas fees on supported transactions, which matters on busy chains like Ethereum. The Web3 Mastercard sits on top of the same wallet, so spending and holding live in one ecosystem rather than across disconnected services.

The Web3 Mastercard

New Zealand's first crypto-backed debit card

One of PIN's standout features is the Web3 Mastercard, built in partnership with Immersve. It lets you spend crypto anywhere Mastercard is accepted. No manual top-ups or conversions at checkout - your crypto swaps to NZD at the point of sale. The merchant receives fiat like a normal card payment.

How it works

Fund the card from your PIN wallet using 40+ supported assets, including Bitcoin, Ethereum, Solana, and USDT. At purchase, the card converts only what you need into New Zealand dollars. You do not preload fiat or run a separate conversion step before spending.

Partnership with Immersve

Immersve provides the payment infrastructure behind the card, handling real-time crypto-to-fiat conversion and compatibility with Mastercard's global network. The experience at the till should feel like a standard debit card, with crypto flexibility handled in the background.

The Web3 Mastercard supports Apple Pay and Google Pay for contactless use.

Business and merchant services

PIN gives Kiwi businesses a way to accept crypto without taking on volatility or extra processor fees. Merchants pay zero transaction fees on crypto payments through PIN. Incoming payments can convert to NZD instantly, so tills and accounting stay in familiar currency.

Integration is designed to work alongside existing retail setups, including common POS environments. Over 600 businesses across New Zealand and Australia already use the PIN merchant network.

NZ banking integration

PIN links to local banking rails so you can deposit and withdraw NZD or AUD without routing funds through offshore exchanges first. That means faster on-ramps, clearer support, and compliance with New Zealand and Australian financial requirements. For most Kiwis, bank transfer, card, and POLi funding are available inside the app depending on your setup.

Fees

Trading

1-2% spread depending on asset and transaction size. Higher than global exchanges like Binance, but PIN covers network and gas fees which can offset the difference on smaller trades or Ethereum-based assets.

Merchant fees

Zero. Businesses pay nothing to accept crypto through PIN. Payments convert to NZD instantly, eliminating volatility risk.

Web3 Mastercard

Free to set up. No activation fees. Standard Mastercard rates apply for international purchases and ATM withdrawals.

View PIN fees on payitnow.io →

Frequently Asked Questions

All information on this page is based on our own research and experience. Pay It Now is a CNZ sponsor. None of this is financial advice.